Privacy policy

Last updated: 10-10-2024

This Privacy Policy describes how Emoir Backpacks ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from emoirbackpacks.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

  • Communicate with you.
  • Provide the Services.
  • Comply with any applicable legal obligations.
  • Enforce any applicable terms of service.
  • Protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details: Name, address, phone number, email.
  • Order information: Name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information: Username, password, security questions.
  • Shopping information: Items you view, put in your cart, or add to your wishlist.
  • Customer support information: Information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies, Pixels, and Conversion APIs

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies") as well as conversion APIs to track customer activity. Usage Data may include information about:

  • How you access and use our Site and your account.
  • Device information.
  • Browser information.
  • Information about your network connection.
  • Your IP address.
  • Interaction with ads and emails.
  • Conversion tracking data.

Additionally, our Site uses Meta Pixel and Google Analytics, which help us understand how you interact with our Site and provide us with insights to improve your experience. For more information on these technologies, visit Meta’s Cookie Policy and Google's Privacy Policy.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Shopify: For processing payments, managing orders, and powering the store.
  • Advertising platforms: For personalized marketing.
  • Analytics providers: For understanding site performance and user behavior.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services, including:

  • Processing your payments.
  • Fulfilling your orders.
  • Sending notifications related to purchases, returns, or exchanges.
  • Managing your account.
  • Arranging for shipping and facilitating returns.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as:

  • Sending marketing, advertising, and promotional communications.
  • Showing you advertisements for products or services on our Site and other websites using remarketing tools like Google Ads and Meta Pixel.
  • Using conversion data from Conversion APIs for better ad targeting.

Security and Fraud Prevention

We use your personal information to:

  • Detect, investigate, or take action regarding fraudulent or illegal activities.
  • Protect the security of your account.

How We Disclose Personal Information

We may disclose your personal information to:

  • Vendors or other third parties who perform services on our behalf (e.g., Shopify, payment processors, shipping partners).
  • Advertising partners, including Meta and Google, for targeted ads and conversion tracking.
  • Business and marketing partners.

Cookies and Tracking Technologies

Like many websites, we use Cookies to enhance user experience and track conversions. Our cookies help us:

  • Analyze Site traffic.
  • Understand user preferences.
  • Personalize your shopping experience.
  • Serve targeted ads based on your interactions.

For detailed information, please review our Shopify Cookies Policy.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access/Know what personal information we hold about you.
  • Delete personal information.
  • Correct inaccurate personal information.
  • Withdraw Consent where we rely on consent to process data.

You can manage cookie preferences by adjusting your browser settings. To opt-out of targeted advertising, you may use Google’s Ads Settings and Facebook's Ad Preferences.

Contact Us

If you have any questions about our privacy practices or want to exercise your rights, please call 8637371668 or email us at team@emoirbackpacks.com.